Domestic car manufacturing is weak, what does it have to do with our land tanks? - Chapter 39
The first day of the month.
All major car companies will announce the sales of their own brand models on this day.
And in this increasingly fierce car manufacturing market.
At present, major brands release new models frequently, and many new cars were unveiled at the auto show at the end of last month.
Therefore, many car companies, in addition to announcing their sales, will also announce the order reservations for new cars.
The more new models a car company has, the more optimistic consumers are about it.
And there is another benefit to doing this.
When consumers see that the car they bought has a high reservation volume, the cancellation rate will be greatly reduced, and it will also attract others to follow suit and order a car.
In this series of data.
A piece of information published on Hongqi’s official website blinded the eyes of the people who were checking the car market news!!
“The number of orders for the”Hongqi S9″ in seven days – more than 8,000 units!
Everyone gasped!!
The figure of 8,000 units… is not high.
Compared with many car companies that often announce tens of thousands of orders when announcing the order volume, it is not very impressive.
But there is a prerequisite for this.
That is, it depends on the price of the car.
For a car worth 200,000 or 300,000 yuan, tens of thousands of orders, and 10,000 or 20,000 units sold a month, it is normal.
But the”Hongqi S9” is a real million-level car!
How much is the total sales of this level of luxury cars every month? Many people in the industry are paying attention to it.
“hiss……”
“The order data of Hongqi has attracted all the rich people?!”
“The market for million-level luxury cars has actually been penetrated by domestic cars……”
“If this continues, the million-level market is going to change!!”
“It’s terrifying! The destructive power of land tanks is too great!”
……
At the auto show
“The title of”Land Tank” left a deep impression on people!
It not only broke the impression that domestic cars have always given people that they are”weak and backward”, but also made people feel incredible that domestic companies can actually make such a car!
Some people are happy and some are superior.
On the domestic car companies side, there are more amazement and curiosity.
Hongqi’s rise is too rapid. They saw that car and it was too outrageous!
They still don’t understand what the technology is.
How is it achieved…
Prepare to wait for Hongqi’s real mass-produced cars to roll off the assembly line and get two to study.
Hongqi, the car company, has been shrouded in a mysterious veil without knowing it.
As for jealousy, there is not much.
Because the price of one million is to give them an opportunity, they can’t catch it.
For these domestic companies, there are basically no cars with sales of more than 500,000 yuan.
One million level!
Don’t even think about it.
That is the world of BBA and supercar luxury brands.
At the same time, the heads of luxury brands in China received news one after another and were a little confused!
What??
A domestic car suddenly appeared, priced at one million, and snatched their high-end car orders?
“What is going on? Why are the orders for our Mercedes-Benz S and the newly modified G-Class so bleak?”
Mercedes China headquarters.
In the president’s office, a middle-aged white man frowned as he looked at the report data.
Mr. Louis was very angry.
He had never encountered such an outrageous thing since he was transferred from the headquarters to China.
To be honest, life as the head of the China region is as simple as retirement.
It’s too easy and comfortable.
Because the dealer channels in China are usually operated by the domestic Lixing Group, Mr. Louis didn’t worry about it at all.
The people in this country really admire their imported brands too much.
Even if they reduce the configuration every year and make a random modification, as long as their Mercedes-Benz logo is here, the design is casual. Even if they made some changes, there were still a lot of people rushing to pay for it.
He was sometimes very curious about what was going on in these people’s minds and why their beliefs were so rooted.
The three-pointed star has become one of the pursuits of the rich in this country.
Many people have increased the price to buy a high-end Mercedes-Benz car, to a very crazy degree.
Their Mercedes-Benz S-Class can increase the price by one or two hundred thousand, and the Mercedes-Benz G is even more exaggerated, with an increase of hundreds of thousands. It is very common.
Mr. Louis also knows that this is the reason why the Lixing Group is operating behind the scenes.
But he doesn’t care, because half of the money will eventually go into the pocket of the head office.
In addition, some jokes that have been very popular on the Internet in recent years
“Even if you are uneducated, Mercedes-Benz will speak for you”
“It’s not that you don’t have a prominent position, but that you don’t drive a Maybach”
“Maybach can take you anywhere, even where the sun doesn’t shine.”
……
This kind of marketing copy has become very popular on the Internet and is particularly recognized by the Chinese people.
Mr. Louis is also happy about this, because the more these people think this way, the better it is for their brand and the way of selling at a premium.
To a certain extent, what they are selling is no longer a car, but a belief.
But when he looked at the report today.
He was really a little angry. The order volume of high-end models Mercedes-Benz S-Class and Mercedes-Benz G-Class has dropped sharply since last month. By the end of the month, nearly half of the people have canceled their orders. This shows that in this country, Mercedes-Benz’s high-end customers are disappearing.
Mr. Louis said angrily:
“I told you long ago that we must maintain the high-end image of Mercedes at all times. The brand requires a certain premium, but excessive brand premium will also damage our image!!”
Facing his anger, the executive in the office trembled and said:
“President, please calm down first… Last month, we launched a modified model, and the channel did not have much premium… Instead, a Chinese domestic car was launched, priced at one million, and it took away most of our Mercedes-Benz S-Class and G-Class orders!!”
Mr. Lewis was stunned when he heard this.
What?
Chinese domestic car??
Confusion appeared on his face. Even if Mercedes-Benz regarded Tesla as a rival, it did not take Chinese car companies seriously.
Because in the million-level market, domestic cars are not worthy.
“This is the vehicle data and information we collected. Please take a look first.”
The executive immediately handed over a stack of documents.
Mr. Lewis took it, then lowered his head and frowned to look at it carefully.
Soon, his face gradually became weird…
A question mark slowly appeared in his heart. What is this?
A car weighing more than three tons? Acceleration of 2.6 seconds? A range of 2,000 kilometers? Special steel and aluminum body? Withstand the rear-end collision of front and rear trucks? 20-meter roll test without deformation? He was dumbfounded!!
