Domestic car manufacturing is weak, what does it have to do with our land tanks? - Chapter 65
“Big move? What big move? ?”
Lu Yan was stunned on the spot.
When he heard Wang Youwei say that several joint venture giants had made moves, he was a little surprised.
In today’s car manufacturing market, there are naturally only a few companies that can be called car manufacturing giants.
German cars represented by BBA, Japanese cars and American cars.
To be honest, in Lu Yan’s impression, these joint venture giants of car manufacturing have a very comfortable life.
In the domestic market, they have always been the only one who can do whatever they want.
Among the many luxury brands, there are first-tier luxury, second-tier luxury, and third-tier luxury.
Domestic cars basically don’t rank.
At the bottom of the contempt chain, that is domestic cars.
As long as you have money, everyone will basically flock to buy luxury products. Brand, because in China, buying a car is not only for transportation, but also for face and social factors.
So even if there is a price increase and premium, many people are willing to accept it.
Anyway, the price increase represents dignity, and the higher the price, the more noble it is!!
In short, the car owners feel that they have not lost anything, and the joint venture car companies have made a lot of money, and they all win!!!
Those million-level luxury cars are like selling luxury goods. The reference price is really just a reference. If you want to pick up a car, you either have to increase the price by 100,000 or 200,000, or you have to choose a bunch of configurations with extremely high premiums. In the end, you have to thank them for buying a car.
In this regard, domestic car companies can only watch. There is nothing they can do. Who made the domestic car manufacturing industry start slowly and the technology is not as advanced as others?
“Boss, do you really not know or are you pretending not to know? Why are you sitting here like nothing happened?……”
Wang Youwei said with a smile
“Now Hongqi S9 is almost sold out of orders for the million-level model. This month, the orders for executive sedans and SUVs worth the million-level model were almost lost by two-thirds. The insurance volume has dropped sharply, and even the second-hand market has been greatly affected.……”
In fact, Wang Youwei felt that he was still conservative.
Although the statistics showed that two-thirds of the cars were lost, according to reliable information in the industry, some car companies actually still had falsified order data, and they might not even have retained one-third of the orders.
This is also normal.
Because the number of new orders for Hongqi during this period is really huge! As mentioned before.
For cars at the million level, the number of units sold each month is known, and the total sales volume nationwide is only about 20,000 to 30,000 units.
Unlike the 500,000 level, the sales volume nationwide can be more than 100,000 to 200,000 units per month.
Hongqi has attracted a large number of potential petty-bourgeois car owners, and even if the cars have not been delivered yet, it will cause major changes in this million-level market and damage the interests of other joint venture giants.
“You mean, Hongqi S9 took their orders? So these joint venture giants are anxious?”
Lu Yan was stunned.
“Well, now the same level of cars are all dropping in price. Some of them were already heavily priced before, but now some have dropped by 200,000 or 300,000 yuan.”
Speaking of this,
Wang Youwei also swallowed his saliva.
It must be said that these original”million-dollar luxury cars” were too overpriced.
Now, if you just squeeze out a little bit of the water, the drop in price is enough to buy a C-class car.
“So will their price cut affect us?”
Lu Yan asked.
Wang Youwei shook his head:
“Not yet. Our order volume has been very stable in the past few days. Many car owners have a special liking for Hongqi S9.……”
”
However , according to market research, several brands have launched promotions for their supercars in recent days.
“Oh? What’s going on? They’re planning to promote supercars? That’s the big move you mentioned? ?”
As Wang Youwei continued to talk,
Lu Yan probably understood what was going on.
To put it bluntly, it was because of the influence of Hongqi S9, which was a bit of a slap in the face of these luxury giants.
The big groups pay much attention to their market share.
Since the sales of million-dollar executive cars and million-dollar SUVs have decreased, the profits lost in this area must be recovered from other aspects.
The people who buy supercars are different from those who focus on luxury executive cars and high-end SUVs. (To read the exciting novels, go to Faloo Novel Network!)
So they staggered the popularity of Hongqi S9 and created a phenomenon that their high-end cars are still popular among Chinese people.
“Boss, I heard that several joint venture giant car companies, China Unicom International Racing Organization, will organize a mass-produced supercar racing event at the Zhejiang race site next month. Not only have they invited many domestic media, but they have also announced that the first place winner will receive the FIA gold medal certification and a prize worth tens of millions.”
Wang Youwei followed up.
Lower the price together? Brush the lap time??
And then give the domestic car companies a warning?? []
Lu Yan realized.
This is… looking for revenge.
Bullying the domestic market because there are no supercars!
“”Zhejiang Race” refers to the Zhejiang International Circuit, whose main track is also certified by the current International Automobile Federation (FIA) and is recognized as the most professional racing track in China.
Anyone who can break a record at the Zhejiang Race is of great value.
But unfortunately, since the Zhejiang Race lap time list was announced, the top 20 have been taken by supercars of major brands, and the best results of Chinese brand cars are only in the 40s and 50s, with a huge gap.
Usually at this time, domestic cars can only be forced to become background boards, and many opinions will pop up on the Internet, saying that China cannot produce independent supercars or performance cars!
After all, supercars represent the top performance models on this planet.
At that time, Hongqi will also be included in the list of domestic cars that are ridiculed.
Moreover, usually at this time, the sales of cars under luxury brands will also increase significantly.
There is no way, this is the publicity effect of the stadium. Every year, these luxury brands spend a lot of money to train racing drivers and break F1 regular event records, which is also to maintain their brand’s lofty tone.
And domestic brands even���There is no chance to enter this circle.
Looking at the hand-drawn design on the table, Lu Yan was speechless.
What do you mean?
My supercars are ready to go on the production line, and you foreign brands are going to follow suit? Do you really think that there are no supercars in China? ?
“No hurry… How about you take a look at my hand-drawn design first?”
Lu Yan picked up the design draft and gave it to Wang Youwei.
Wang Youwei was stunned at first when he saw the hand-drawn draft.
Then his pupils shrank!
He showed a shocked expression!
“Boss… What is this?!!!”
Lu Yan nodded:”This is our next-generation supercar model that we are about to develop. The tentative name is Hongqi H9. What do you think?”
Wang Youwei stared at the design drawing. Compared with the high-end executive SUV”Hongqi S9″, the appearance is simply the other extreme!
The exaggerated streamline, the ultimate aerodynamic design, and even the familiar soul red are directly divided from the front of the car to the entire body. The huge arc-shaped downward tail wing, even he, who doesn’t know much about body design, can see a very sharp temperament and visual impact!!
“This exterior design… is very good, very shocking and also very brand-specific design!!”
Wang Youwei swallowed his saliva and gave a simple evaluation.
From the appearance alone, compared with a number of world-class supercars, it may not be the best-looking one.
But this design hand-painted by Lu Yan perfectly blends the brand elements of Hongqi and brings his personal style to the extreme. People can almost associate it with the Hongqi brand and Chinese elements at a glance!
Many domestic brands have tried to design supercars before, but the results are all ugly imitations. They imitate too many elements of foreign supercars in the shell and lack core technology, so they all end up in failure.
“That’s fine, you take this design draft to the design department first, let them import it into the computer to improve the 4D model, and then I will hold a meeting to determine the size and other details of the vehicle.” Lu
Yan said.
